Who We Are
LOUD Urban Choir
An alliance of individually talented and uniquely gifted, established artists with the mutual aim of creating contemporary choral music experiences that highlight and celebrate our rich, diverse roots.
Founded 2019
A registered, trademarked alliance of artists
LOUD URBAN CHOIR was founded in 2019 and is duly registered with the CAC and trademarked under the Federal Ministry of Trade & Investment. Presently, the group consists of 16 members: 15 singers and 1 Music Director.
Our core values — authenticity, collaboration, and artistic expression — form the foundation of LUC's identity.
Mission
Our mission is to transcend musical boundaries, creating immersive experiences for audiences.
Vision
The vision is to be a global force in genre-blending music, driven by creativity and innovation.
What We Believe In
The creative industry is evolving, with audiences seeking authentic and groundbreaking musical expressions. LOUD Urban Choir is strategically positioned to meet this demand, aligning with the industry's shift towards diversity and creativity through breath-taking performances and quality delivery of our performances.
Unique Positioning
LOUD URBAN CHOIR's blend of urban and choral influences uniquely positions them to capitalize on emerging trends. The collective's ability to seamlessly merge distinct genres opens avenues for reaching a wide spectrum of listeners, from avid music enthusiasts to those seeking novel musical experiences.
Our Target Audience
The primary audience includes urban music enthusiasts, choral music lovers, and those seeking innovative music experiences. The secondary audience could comprise individuals ages 18–60 interested in diverse cultural influences and music that transcends traditional genres.
Milestones
Six years of viral moments and global stages
Since 2019, LOUD URBAN CHOIR has created and performed viral covers of trending Nigerian and international music. Notable amongst our top releases is our cover of Ayra Starr's "Bloody Samaritan," which has raked in millions of streams equating to over a hundred million naira; our cover of "Best Part" by H.E.R, which was widely shared and went viral on social media; and our vocal performance featured on Davido's performance at the BET Awards 2023.
Our music has travelled the globe. It's been streamed and used by top musicians, athletes, actors, choreographers, and millions of creators across the world. In addition, we have had the opportunity to work with amazing artists like Kelly Rowland, Davido, Burna Boy, Phyno, Johnny Drille, Timi Dakolo and Ayra Starr.
Growth Trajectory [2019 – 2026]
Breaking boundaries, every year
As we continue to break boundaries in urban music expression, our reach and influence grow every year. These figures represent more than numbers — they tell the story of our expanding community, global presence, and artistic excellence.
Figures as reported by LOUD Urban Choir.
“Our goal is to position LOUD URBAN CHOIR as a globally recognized lifestyle, fashion and music influencer brand.”
Get to Know Us
Fifteen voices, one collective
Tap any member to read their story. LOUD Urban Choir is sixteen members strong — fifteen singers and one Music Director.
